Chase Rickaby's profile

Bike Binderz - Less Strap More Braap

Bike Binderz came to us asking to develop video and photo assets to run as digital advertisements across Meta and Tik Tok. We decided to keep the creative as simple as possible for this awareness campaign and to simply teach people how the product works. Our idea was once people in the moto world understood how this product can better their riding days that they would convert to purchasers.
We weren't wrong. We helped to improve sales for Bike Binderz by roughly %30 YoY. Although not the most "creative" campaign in terms of the story/concept of the content - beautifully shot video and photo paired with a detailed/tested Meta and Tik Tok advertising strategy allowed for a super successful campaign. Bike Binderz has just come off the most successful month in brands history and we couldn't be more stoked for them. Check out some data from the 4 month campaign below:
Creative Agency: Tamarack
Client: Bike Binderz
Production: Tamarack
Director/DP/Edit: Chase Rickaby
Producer/Drone: Addison Rickaby
Photographer: Tom Wilson
Models: Mike Kikals & Aszjeca Burden
Bike Binderz - Less Strap More Braap
Published:

Bike Binderz - Less Strap More Braap

Published: